If an author agrees to do an interview, the professional thing is to follow through.

However, life gets busy.

If for some reason you’ve changed your mind or can not follow through, you should notify the person:

•  “I’m sorry, I’ve found myself under too many deadlines and am unable to do the promised interview.”

I’ve had a number of authors agree to interviews, then not follow through. While life does get busy, if you are presenting yourself as a professional writer and want to be promoted as such, then keep your interviewer updated.

Creating a poor impression does not work in any author’s favor. If the interviewer hears of any other opportunities and the author did not follow through in one way or another, the interviewer has no reason to push the author’s name forward to the next level, interview, or event coordinator.